Transform your existing content into engaging, personalized experiences
Leverage your existing content library to easily create fresh and relevant content that meets your buyers' needs with Essia.
Traditional marketing strategies don't work anymore
17%
of the buying journey is spent meeting with vendors. Buyers are smart. They research on their own and your content must be able to provide the answers they are looking for.
66%
of B2B buyers expect personalized interaction, but most marketers find personalizing content at scale a major challenge.
Whether you're running ABM, Demand Generation or Inbound, there is no one-size-fits-all content. Make personalized content possible and move target accounts through the buying journey with Essia.
How we do it
Essia empowers you to generate on-brand and hyper-relevant content based on your existing content.
Capture
Upload content in various formats (text, audio, video) and let Essia AI automatically slice it up and organize it into a centralized knowledge base.
Structure
Match content topics for each persona and create a learning path that will be fulfilled with new content.
Create
Use our Copilot to generate new content. Insert your prompt, pick snippets from existing content, generate, iterate and edit–all in one place.
Distribute
Share the new content using suggested email and social media copy. You also provide your sales reps with personalized links for each account.
Measure
Gauge content consumption and account engagement.
Essia in Action
Content Personalization Across Go-to-Market Motions
Transform your ABM strategy by creating laser-focused content experiences for target accounts:
- Slice existing webinars and whitepapers into account-specific narratives
- Generate personalized email sequences that speak directly to each account's pain points
- Create tailored content journeys that map to specific buying committee members
- Develop custom content hubs for high-value target accounts
Supercharge your demand generation with intelligent content repurposing:
- Convert long-form content like webinars and podcasts into bite-sized social media posts
- Generate persona-specific blog posts and downloadable assets from existing materials
- Create multi-channel content tracks that guide prospects through the buying journey
- Develop content variations that resonate with different stages of the funnel
Equip your sales team with hyper-relevant, personalized content:
- Transform case studies into targeted pitch decks
- Generate personalized LinkedIn and email outreach content
- Create dynamic sales enablement materials that adapt to prospect profiles
- Develop content snippets that sales reps can instantly customize for each conversation
Close More, Bigger, Faster Deals
Personalized content experiences drive meaningful engagement, accelerating deals and boosting your bottom line.
Create More Pipeline
Provide buyers with the clarity they need to prioritize the problem you solve right now.
Accelerate Deal Flow
Deliver content that answers buyer questions instantly, when and where they need it.
Increase Conversion Rates
Close knowledge and trust gaps that cause good-fit deals to fall through.
Contact us
Let's talk about your content strategy.
Thank you for submitting the form. We will contact you soon.