Move Stalled Pipeline With Content Built for Closing
Essia's platform transforms your existing posts, webinars, case studies, and whitepapers into deal-moving personalized content that answers each buyer's exact questions.
Be honest: How many opportunities are sitting at "maybe later" right now?
86%
of B2B purchases stall during the buying process
87%
of sales opportunities contain high levels of buyer indecision
$500K
In Pipeline Limbo. Quick math: 10 deals × $50K each = revenue waiting for confidence to buy
The Essia Approach
Essia platform helps you move opportunities forward by repurposing your content into personalized, account—specific assets—without starting from scratch
Stop Losing Deals to Indecision
Turn "maybe later" deals into closed revenue by addressing the specific questions and concerns that keep buyers stuck in limbo.
Without Creating New Content
Transform your current whitepapers, case studies, and webinars into account-specific experiences instead of starting content creation from scratch.
Measure Content Impact
Measure what matters: Are buyers getting the answers they need to move forward? Not just clicks and downloads.
How it Works
5 steps to build buyer confidence and accelerate deals
1. Upload Existing Content
Add your webinars, whitepapers, case studies, blog posts, demo recordings, and sales presentations—any content you want to transform
2. Account Research
Essia researches public sources + your account data (call transcripts, rep notes, CRM data) to understand each account's priorities and challenges
3. Content Transformation
Essia's platform transforms your generic content into account-specific experiences
4. Share Personalized Content
You share with prospects content that speaks directly to their situation and role-specific concerns
5.Track & Optimize
Track engagement and content performance, not just clicks
How Teams Use Essia
Whether you're scaling ABM programs, trying to close stalled deals, or drowning in content requests, Essia platform helps you to address your biggest challenges.
Transform your content into target account materials for your entire target list—without custom asset budgets.
- Turn your content library into 100+ personalized account—specific assets in hours, not weeks
- Generate account intelligence briefs that show exactly what each stakeholder cares about
- Convert standard case studies into proof points that match each account's company profile and challenges
- Scale true personalization beyond logo swaps to address real business challenges
Turn "thinking about it" deals into closed revenue by creating decision-supporting content for each stakeholder.
- Move "maybe later" deals forward with content that addresses specific buyer objections
- Convert standard ROI decks into stakeholder-specific business cases that drive decisions
- Create prospect-tailored content that answer each buyer's exact concerns and priorities
- Track which personalized content actually closes deals in your pipeline
Stop endless "make it more specific" requests by giving teams instant account-personalized content.
- Transform any content piece into account-tailored versions in 15 minutes instead of hours
- Handle all sales requests for custom content without becoming the bottleneck
- Generate automatic account research that shows exactly what to personalize and how
- Create personalized battle cards and objection handlers from current assets instantly
See the Transformation
Same content knowledge, personalized for each stakeholder's role, industry, and specific concerns
"How TechCorp Increased Sales Productivity by 40%"
Generic case study with broad statistics. Shows how one company succeeded but doesn't address the buyer's specific situation. Buyer thinks: "This sounds good, but will it work for a company like ours?"
"How Companies Like [Company Name] in [Industry] Achieve 40% Sales Productivity Gains"
Account-specific case study that addresses their industry challenges, company size, and current situation. Uses relevant examples and benchmarks for their specific context. Buyer thinks: "This is exactly what we need - they understand our situation."
Why transform your content instead of creating new?
You've already invested in webinars, whitepapers, and case studies. Essia's platform maximizes that investment by making your content work for specific deals, not just general awareness.
Get Early Access with a free 90-Day Pilot Program
Work with our platform to turn your current content into deal-moving experiences for your most important accounts. We're selecting companies for our pilot program with exclusive support from our team.
Account Brief Creation
Essia researches your target accounts and creates AI-generated briefs that identify exactly what each stakeholder cares about..
Content Transformation
Turn existing assets into deal-moving experiences that address specific stakeholder concerns.
Track Deal Progression
Essia measures content success by actual deal progression, not just vanity metrics.
Time commitment: 2-3 hours weekly over 90 days (5-10 deals)
Investment: Free for selected partners
Join Our 90-Day Pilot Program
Apply for pilot → Account Brief demo → Start transforming content within 2 weeks
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